The ways in which information and ideas are created and shared is transforming; attention has become the world’s currency and it’s increasingly fragmented. Earning trust is really hard. The need for meaningful learning, critical thinking and truly human connection is greater than ever.
That’s why we’ve launched Maykn.
Maykn is a creative marketing agency built for what we see as the new ‘Learning Economy’: the growing space where education, publishing, culture and technology meet. We work with organisations that help people learn, discover and understand the world around them. From publishers and educational institutions through to learning platforms, cultural organisations and purpose-driven brands, our goal is to help important ideas reach the audiences who need them.
The agency has grown from more than a decade of experience supporting the publishing industry through BookMachine, first as a community of peers, and latterly as a marketing studio, creating impactful campaigns for our clients spanning the worlds of books and education. On the journey so far, we’ve seen the emergence of something wider: the organisations shaping the future are not just selling products or services, they’re helping people gain knowledge, develop skills and see things differently.
And it’s right in this world that we want to focus our efforts as a marketing partner.
At Maykn, we mix strategy, creativity and marketing to build brands, campaigns and communities that we truly believe in. We’re firm believers in the intelligence of audiences and that marketing and creativity should deepen attention, not exploit it; we should always inspire learning rather than interrupt it.
This website is just one of our ways we’ll be showcasing the ideas, people and organisations shaping this Learning Economy. We hope it helps to ignite great conversations, introduces new points of view, and builds a connective thread across this growing community.
We’re very glad you’re here. Welcome to Maykn.