About this project
When the 25th anniversary of Julia Donaldson’s beloved children’s book The Gruffalo coincided with Bologna Children’s Book Fair 2024, the team at Macmillan Children’s Books needed to create something memorable.
We partnered with the publisher’s children’s division marketing team to project manage the smooth running of this high-profile industry event and anniversary celebrations – from managing complex international event logistics to coordinating beautifully-designed promotional materials for the iconic book.
The scope of our work included:
- Overseeing all preparations for Macmillan Children’s show stand/booth, including liaising with artworkers and brand custodians, and collaborating with the stand builders for best results.
- Managing internal logistics for the Macmillan UK team, including confirming travel and accommodation, arranging and distributing Fair passes, day-to-day catering across all Fair days, and collating diaries across multiple events and meetings.
- Organisation assistance and on-the-ground support at the Fair to ensure the smooth running of The Gruffalo‘s 25th anniversary event.
Photos from the 25th anniversary celebrations:
Photography copyright © Andrea Ranzi
