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How can publishers help their books get discovered when readers turn to ChatGPT, Google and other AI tools for recommendations?
In her Frankfurt Book Fair talk, Laura Summers, Director and Co-founder of Maykn, explored practical ways publishers can strengthen book discoverability in AI-powered search.
What’s covered in this presentation?
The presentation explores practical ways publishers can improve the signals that help AI-powered search understand, trust and recommend their books.
You’ll explore how to:
- Identify the questions and needs that might lead someone to your book.
- Create useful, descriptive content that answers those questions.
- Connect books to relevant subjects, audiences and reading interests.
- Build a broader digital footprint around your titles and authors.
- Strengthen the signals that establish books and authors as credible sources.
- Bring GEO into your existing SEO and discoverability activity.
How to get the GEO Hacks slides
Whether you joined Laura in Frankfurt or couldn’t make the session, enter your details for instant access to the presentation.
Who is this presentation for?
This presentation is for anyone working in publishing who wants to understand how AI-powered search is changing book discovery; particularly teams working across marketing, digital, publicity, editorial and audience development.
If you’d like Laura to deliver GEO Hacks to your team, we can run the session in person or online.
Want to put GEO into practice?
At Maykn, we help publishers make their books and learning resources more discoverable, strengthen their digital presence and connect with the audiences who need them.
Our Marketing Sprint brings editorial, publicity, digital and marketing perspectives together around a priority title, series or subject area. We identify the biggest opportunities, bring the different strands of activity together and turn them into a focused, actionable plan.